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19th Ave New York, NY 95822, USA

Branding & MARKETING SYSTEMS FOR THE FITNESS/WELLNESS INDUSTRIES

WELCOME TO PEARLS FITNESS MARKETING

Performance Marketing for Fitness, Wellness & Conscious Brands

Brand strategy, design, and performance marketing for gyms, studios, wellness businesses and conscious brands that want control, clarity, and long-term growth.

Gyms & Fitness Brands

Health & Wellness Brands

Conscious Brands

Acquire and engage new members pearls marketing academy

We are Pearls Fitness Marketing. A creative and performance-driven team helping fitness, health, and wellness brands look distinctive and grow with intention.

We believe strong brands don’t chase clients — they attract them through clarity, consistency, and authenticity. 

We design brands that perform — and build marketing systems that you own.

We turn your brand into your best-performing asset.

We help gyms, studios, wellness brands, and creators turn their online presence into a growth engine.

We craft bold, strategic brands built to perform. From brand identity, copy, and websites to SEO, content, and campaigns—everything designed to move your business forward.

We start with an in-depth audit for existing brands or a consultation for new ones. From there, we tailor the roadmap—refining design if the brand needs definition or shifting focus to performance marketing when the foundation is strong.

We are Pearls Fitness Marketing. A creative and performance-driven team helping fitness, health, and wellness brands look distinctive and grow with intention.

We believe strong brands don’t chase clients — they attract them through clarity, consistency, and authenticity. 

We design brands that perform — and build marketing systems that you own.

We turn your brand into your best-performing asset.

We help gyms, studios, wellness brands, and creators turn their online presence into a growth engine.

We craft bold, strategic brands built to perform. From brand identity, copy, and websites to SEO, content, and campaigns—everything designed to move your business forward.

We start with an in-depth audit for existing brands or a consultation for new ones. From there, we tailor the roadmap—refining design if the brand needs definition or shifting focus to performance marketing when the foundation is strong.

We build brand and marketing systems that make you visible, bring in consistent leads, and grow client loyalty — all under your control.

What We Do

OUR 3-STEP FRAMEWORK

Our goal is to make your business run smoothly without us. If you stay, it’s by choice, not dependence.

Designed for fitness, wellness, and hospitality businesses.

Understand your foundation

We start with a full audit for existing brands or a consultation for new ones. We review your visuals, messaging, website, and digital performance to identify what’s strong and what needs redefining

Build What Represents You

Once we know where you stand, we craft your brand identity—logo, tone of voice, headlines, website, copy, and visuals. For local clients, we include premium photography and videography to elevate the experience.

Craft Your Own Marketing System

With a solid brand in place, we bring your digital assets to life through SEO, content marketing, and data-driven campaigns. When the strategy calls for it, we add paid advertising for extra lift and reach.

WHY DON't you try us first...for free?

We will find you, at least, 3 new revenue opportunities that you can setup within the next 30 days.

GDPR Agreement

Grow YOUR business, not someone else's platform

Third-party booking engines are quick ways to fill your schedule. But they also limit how far your brand can go, as the visibility you get from them comes at a high cost: you don’t own your customer data, nor you have control over the prices their algorithms offer.

Now it’s time to turn that reach into your revenue.

We will help you design a strong brand presence, and build in-house marketing systems that attract clients directly to you — so you never rely on third-party platforms again.

Grow YOUR business, not someone else's platform

Third-party booking engines are quick ways to fill your schedule. But they also limit how far your brand can go, as the visibility you get from them comes at a high cost: you don’t own your customer data, nor you have control over the prices their algorithms offer.

Now it’s time to turn that reach into your revenue.

with us get rid of classpass with our in-house marketing systems pearls fitness marketing

We will help you design a strong brand presence, and build in-house marketing systems that attract clients directly to you — so you never rely on third-party platforms again.

pearls fitness marketing brand and performance marketing founder

MEET THE FOUNDER

Built by Experience. Driven by Results.

Pearls Fitness Marketing was founded by Perla Gomez Di Vuolo, a certified personal trainer, wellness coach, and senior digital strategist with over 15 years of experience in fitness, health, and lifestyle marketing.

We combine brand clarity, design excellence, and data-driven performance to help you grow — independently and sustainably.

Testimonials

Pete Burbidge, MCIM
IHG Hotels
Field Marketing

Perla was a true asset to the digital marketing team of Grace Hotels, and an incredible support to me in my role as Digital Marketing Manager. With an extensive knowledge of social media (paid and organic), keen market insights and an enthusiastic willingness to help, Perla was instrumental in shaping this hotel company’s social media strategy and played a key role in generating impressive growth in both our reach and impact. Generous with her time and ideas, always accessible and with a professional and friendly demeanour at all times, I was constantly impressed by her commitment to her client’s success. A joy to work with.

Riana Chandarana
Senior Marketing & PR Manager

Perla is so great to work with. Always responsive to tasks and super pro-active in helping!

Joanna Janas
Revvity Signals
Digital Media Marketing Manager

A true Social Media specialist! It has been a pleasure to work with Perla at 80 DAYS. She has been a great addition to the team with her genuine passion for Digital. Especially her knowledge and experience in topics related to Social Media proved to be invaluable. Always happy to help with a personalised PT advise as well! Perla has my highest recommendation.

Claire Gardner
Head of Content

Perla is not just a leading light in her field, she is also a complete delight to work with. Insightful, diligent and great fun too!

Sam Weston
80 DAYS
Marketing Director

I was very fortunate to work with Perla while she was Content and Social Media Specialist at 80 DAYS. She brings knowledge, enthusiasm and commitment to every project and is fantastic with clients and colleagues alike. Perla’s a real pleasure to work with and will be missed!

Max Janson
Marketing Strategist | Digital Marketing Specialist | Digital Manager | Content Marketing Manager

I have had the pleasure of working with Perla during my time at 80 DAYS. Perla has an open-minded and solution driven approach when executing tasks which is invaluable when working on analysing clients’ websites as well as developing and creating creative online optimisation recommendations for individual clients. Perla’s experience and in-depth knowledge of the digital marketing mix—particularly in the field of social media—makes her a reliable asset when developing tailored social media strategies for clients based on the latest digital trends. Perla’s positive nature combined with her willingness to share her knowledge with the rest of the team makes Perla a valued team member which you can rely on when working on multiple projects with set deadlines.

Sandra Ruiz González
Full Digital Commerce | Marketplaces | Marketing & Retail Media | Amazon Seller & Vendor

Perla was my colleague during her time in Sitelicon. She is an inspiration—her passion for Digital Marketing and her strong customer orientation made me get interested in SEO/SEM strategies, and she was very gentle and helpful. She is a good source of information, motivation and enthusiasm in a team. I would recommend her to anyone; her sense of responsibility and her personality will contribute, surely, to the success of any project.

Almudena de Zulueta
International House (Bondi, Darwin, Melbourne)
Student Services Team Leader

I worked alongside Perla at Sitelicon. She’s a machine at her job—adapts quickly, learns extremely fast, and as a result, delivers excellent work. She masters online marketing like no one else.

Silvia Fernández
UX & Product Design

Perla has been an exceptional coworker. Responsible and professional, yet also cheerful and proactive. She’s eager to learn new things and brings an almost contagious positive energy. It’s been wonderful to collaborate with her on projects.